How long does a typical B2B rebrand engagement take?

Every engagement runs on a fixed 8-week delivery sprint — strategy, identity, narrative, and design system shipped together. If we miss the 8-week mark, 40% of the fee is refunded.

Which sectors and stages does S Design Unit typically serve?

87% of our clients are funded B2B SaaS, FinTech, or HealthTech companies — typically Series A through D, with a growing roster of PE portfolio companies running rebrands inside 90 days of acquisition.

What outcomes can we expect after a rebrand?

Across 87 measured client engagements from 2022–2024, we observed an average 2.3x lift in pipeline velocity within two quarters of rebrand launch. Individual results vary and we do not promise specific revenue outcomes — these are cohort averages.

Can we see examples of work for companies similar to ours?

Yes. The Work index is filterable by sector and funding stage so you can isolate case studies most analogous to your company. Each case study surfaces scope, category, and one outcome metric tied to the Brand-to-ARR framework.

Work & Case Studies · Index 2018–2024

A working library of brand systems, not a portfolio of mood boards.

Two hundred and forty brand engagements, filed by sector, stage, and outcome. Every row is a system that ships in eight weeks and compounds into pipeline. Browse the evidence — then book the diagnostic.

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$1,200 · 60 minutes · credited toward any project · Brooklyn / Lisbon / Singapore

Sector · 3

SaaS147
FinTech58
HealthTech35

87% of clients are funded B2B SaaS, FinTech, or HealthTech companies.

Stage · 3

Series A / B112
Series C+89
PE-backed39

Sweet spot: venture-backed growth-stage B2B. Average client has raised $34M.

Delivery · 1

8-week sprint240+

Fixed scope, fixed sprint, fixed fee — or 40% of the fee refunded. 41 SaaS companies have used the clause since 2021.

Skip the browse

If you have a board meeting in 30 days and need to defend the investment in plain English, skip the index and book the diagnostic.

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$1,200 · credited toward project

Typographic specimen sheet for a Series B observability platform

Specimen · Display serif

Lockup · Primary mark

01 · SaaS · Series B

Observability platform · 8-week sprint

Datadog-alumni-founded infrastructure telemetry startup heading into enterprise outbound. Rebuilt positioning, narrative, identity, and sales-enablement system in one pod.

2.6×pipeline velocity lift within 2 quarters
$58kavg. ACV expansion post-launch
8 wkfixed sprint, fixed fee

Color and grid system for a Series C treasury platform

Palette · Secondary + accent

Deck · Cover spread

02 · FinTech · Series C+

Treasury platform · 8-week sprint

Cross-border B2B treasury entering mid-market. Strategy, design, and conversion copy built together — sales decks, lifecycle emails, and product UI treated as one editorial system.

41%shorter enterprise sales cycle
3.1×inbound demo requests, Q1 post-launch
8 wkfixed sprint, fixed fee

Icon and UI component library for a PE-backed health platform

System · Icon + UI kit

Launched homepage screenshot in printed proof

Launch · Homepage

03 · HealthTech · PE-backed

Clinical workflow platform · 8-week sprint

PE-backed care coordination platform heading into health-system procurement. Brand audit, narrative, identity, and a 47-point sales-enablement alignment closed in one cycle.

$11.2Mnew pipeline sourced in first 90 days
2 of 5G2 Best Software 2024 winners are past clients
8 wkfixed sprint, fixed fee

SaaS · Series A

Developer-first API gateway

Identity · narrative · system · 8 weeks

1.9× pipeline velocity within 2 quarters

SaaS · Series A

FinTech · Series B

Embedded payments for vertical SaaS

Audit · identity · sales enablement · 8 weeks

+38% enterprise SQL → close conversion

FinTech · Series B

HealthTech · Series A

Virtual-first specialty care network

Brand · narrative · system · 8 weeks

2.4× inbound demos per quarter

HealthTech · Series A

SaaS · Series C+

Revenue intelligence platform

Repositioning · identity · lifecycle · 8 weeks

$7.4M net-new ARR sourced in 2 quarters

SaaS · Series C+

FinTech · PE-backed

Mid-market corporate card program

Audit · identity · sales enablement · 8 weeks

29% shorter procurement cycle

FinTech · PE-backed

HealthTech · Series B

Operating system for independent practices

Brand · narrative · system · 8 weeks

2.1× sales velocity, measured at 90 days

HealthTech · Series B

Cited figures are cohort averages across 87 engagements (2022–2024). Individual outcomes vary.

240+

Brand engagements shipped since 2018

2.3×

Avg. pipeline velocity lift within 2 quarters of rebrand launch

NPS across 2023 client cohort (industry benchmark: 42)

4.97

Clutch rating across 63 verified reviews

Sourced from internal cohort data, verified Clutch reviews, and the 2023 NPS survey. Validated against 140+ B2B engagements.

Next step

Stop browsing evidence.
Start producing it for your own brand.

A 60-minute diagnostic with a partner-level strategist. We walk through your positioning, narrative, visual system, and sales-enablement alignment, and leave you with a written brief whether or not we ever work together.

$1,200 · flat fee, invoiced on booking
60 min · partner-level strategist, no sales rep
Written brief · delivered within 5 business days
Credited · 100% of the fee applies to any project

Book a Brand Diagnostic → Or talk to the studio

Founded 2018 · Brooklyn · 22 senior · 240+ engagements · 8-week fixed sprint

A working library of brand systems, not a portfolio of mood boards.

Filter by sector and stage. The work is filed the way your category is funded.